Activations
at the Festival
Pride Pod Stage
in the roundhouse
LoveNourishes
The LoveNourishes activation turns radical love into tangible action by serving as a central hub for food collection and donation to city-wide food security initiatives. By mobilizing the festival community to combat local hunger, this station establishes the sponsor as a vital partner in the fight for equity and the physical sustenance of the South Side.
Partering with
LoveWell
Sponsored by
The LoveWell activation serves as a premier health and wellness hub, bringing together a powerful consortium of healthcare organizations dedicated to holistic community care. This collaborative space marks the official launch of Pride South Side’s LoveWell digital tool, seamlessly bridging the gap between immediate clinical support and long-term, tech-enabled wellness resources.
LoveWorks - Pride Shop
This premier activation marks the official launch of the Pride Shop, offering a highly curated environment where select vendors are integrated into the "Pride South Side" ecosystem to showcase and sell their artisanal wares. More than just a marketplace, this sophisticated retail hub transforms commerce into a community experience, allowing guests to invest directly in local creators while celebrating the vibrant entrepreneurial spirit of the South Side. This activation includes Pride vendors, but may include PSS curated/ partnered vendors.
LoveFeels Stages
The LoveFeels Stages serves as a dedicated sanctuary for the soul, spotlighting the raw power of spoken word, performative art, and unapologetic self-expression. It is a high-energy yet intimate platform where storytellers and performers transform personal narratives into a shared communal experience, capturing the emotional heartbeat of the festival.
DuSable Activation Popup
Come get your special, museum membership offer at the DuSable membership table at the festival! For $80, you get a one-year membership to the DuSable AND our commemorative festival t-shirt, designed in collaboration with the DuSable Museum! You can also purchase a one-day museum pass to take the self-directed queer history tour of the DuSable Museum to take a moment to get out of the sun and cool off while learning.
Sponsored by
Sun-Safe with no chafe
Sponsored by
This dual-purpose station blends protection and luxury, offering a "Protect" zone for sunscreen and anti-chafe sample application alongside the Greater Chicago Food Depository "Cool Down" zone. Stop here to refill your water bottle, re-apply sunscreen and apply a sample of Uberlube to your thighs to combat the heat.
Taskforce
Youth Zone
Featuring fun outside games like tug-o-war, volleyball, and an obstacle course. Fun for all ages, outside in the sunken garden of the DuSable Museum.
Sponsored by
The "Cool Down" Hydration Oasis (Food Arena)
Sponsored by
Positioned as the festival’s "Official Lifeblood," this high-visibility oasis provides essential ice-cold, purified water and cooling mist to every guest during the peak of the South Side summer. By offering this vital resource for free, the sponsor achieves total brand penetration and lasting goodwill as guests carry branded cups throughout the arena.
"Love Notes"
This whimsical station invites guests to post messages of love and encouragement via note cards posted on the wal, blending nostalgic "South Side Pride" with a tangible community connection. Maybe it is a missed connection at the festival and you want to find your meet-cute that you missed? Or maybe you just want to send love to a friend that isn't doing well. Let's manifest good vibes and good love by writing it and posting it on the wall.
Sponsored by
Dunk Tank
Sponsored by
Ever wanted to dunk a villain? Well, here's your chance. MCed by a FABULOUS Drag Queen, come test your luck after getting tested in the "Love Right" area.
The Cookout Vibe
Come play giant UNO and Spades at a table with your friends, or sit down to meet new friends-- just keep the competition friendly!
Sponsored by
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LoveRight
Testing station